Deep discounts can weaken later purchase interest, study finds - Market Business News

Deep discounts can weaken later purchase interest, study finds - Market Business News

A very low sale price can make the next offer less appealing, even to someone who bought during the earlier promotion, according to new research published in the Journal of Behavioral Decision Making. The study by Tieyuan Guo of the University of Macau examines what happens after a large discount ends. Its findings concern stated ... Read more

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